Mission Statement

The 'why' behind 1.2m downloads and 2m digitised artworks.

Smartify grew out of four friends’ enjoyment of visiting museums and encountering art. Discovering and sharing amazing stories behind artworks remains at the heart of our mission as a global technology company. Inside every gilt frame or Perspex box, layer upon layer of meanings exist; the method, the madness, that moment in time. Art is the only universal language, and there are centuries of stories to tell.

We let the artwork tell it’s story

Our values reflect those of a business started by a band of creatives, and the straight-forward and inclusive style they promote. The approach we take towards product design demonstrates a bias for simplicity and utility, letting the artwork tell its story. For us at Smartify, a love of museums demands participation in addressing the challenges facing arts organisations and artists. We donate our time, services and a portion of profits to these venues across the world, who work with limited resources to provide memorable, creative learning experiences. Museum and gallery partners also directly contribute to all aspects of Smartify’s development - they generate and direct content, they advise on user experience, and they oversee new features.

Our ambition is to re-frame the use of smartphones as engagement rather than distraction

We know that the use of phones in museums is still controversial. So we use the latest technologies and simple design to create a non-intrusive experience. Our ambition is to re-frame the use of smartphones as engagement rather than distraction, and to help museums build new audiences and revenue streams.

Staying true to our core values has helped us create a company we’re proud to run and work for. Our focus on respecting the museum sector, copyright and personal data has brought us success in the marketplace.

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