May 20, 2021|News|2 minutes
A Planning Toolkit
Organisations will have learned from this time of experimentation and could emerge as more agile, human-centered and collaborative.
In the past year, audiences have developed new habits and expectations for accessing experiences remotely. Although many of us wish to return to physical museum visits, the convenience of accessing culture from home will ensure multi–platform thinking continues to be central to museum planning.
Through a design-led approach – thinking through audience needs and behaviour as a starting point – we look at four main areas where visitors expect to interact with the museum:
For each of these areas of interaction we ask a design question to provoke your thinking and offer some initial thoughts. Design thinking is helpful because it offers a framework not only to make changes but also to sense how well they are working and iterate on them.
Throughout the toolkit, you’ll also enjoy expert interviews that offer insight from industry leaders that are successfully adapting to new visitor experiences, such as:
Bolanle Tajudeen, Founder of Black Blossoms School of Art and Culture, shares tips for museums considering paid online classes, such as including different voices, finding the right class sizes and price points, and ways to keep the conversation going.
Chris Condron, Head of Marketing new London arts venue 180 The Strand, discusses neighbourhood localism, interactive exhibition design, and ways to infuse the best of retail into the museum experience.
Lucinda Blaser, Senior Product Manager at The National Gallery talks about the learnings from reopening in 2020 and the future possibilities of mobile technology in the museum visitor experience.
Emily Yates, Head of Accessibility at CCD Design talks us through how accessibility and tapping into the Purple Pound (the spending power of disabled households) isn’t just an ethical choice but a good business model for the future of the sector.
Ian Barham, Head of Business Development at King & McGaw discusses the future of museum e-commerce and how to embed a consumer needs approach.
This toolkit seeks to offer some suggestions on how a multi–platform museum may function. Our goal is to support non–specialists to better understand user experience design and resourcing considerations, and empower a wide range of museum professionals to develop strategically, ethically and operationally robust strategies.
We hope you find it helpful!