Organisations will have learned from this time of experimentation and could emerge as more agile, human-centered and collaborative.
In the past year, audiences have developed new habits and expectations for accessing experiences remotely at home. Although many people wish to return to physical museum visits, the accessibility and convenience of engaging with culture from home will ensure multi–platform thinking continues to be central to museum planning.
This toolkit is the product of many conversations with a range of museum professionals and researchers, as well as drawing on the combined experience of CCD and Smartify in interaction and mobile design in the museum and heritage sector.
This toolkit takes a design-led approach – thinking through audience needs and behaviour as a starting point. We look at four main areas where audiences expect to interact with the museum:
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At–home online learning and
entertainment
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Preparing and planning for a visit
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On–site at the museum – navigating,
learning, socialising and sharing
- Shopping for cultural products (online and on-site)
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At–home online learning and
entertainment
For each of these areas of interaction we ask a design question to provoke your thinking and offer some initial thoughts. Design thinking is helpful because it offers a framework not only to make changes but also to sense how well they are working and iterate on them.
Throughout this toolkit, you'll also enjoy case study video interviews with these industry professionals:
- Bolanle Tajudeen, Black Blossoms School of Art and Culture
- Chris Condron, 180 The Strand
- Lucinda Blaser, The National Gallery
- Emily Yates, CCD Design
- Ian Barham, King & McGaw
This toolkit seeks to offer some suggestions on how a multi–platform museum may function. Our goal is to support non–specialists to better understand user experience design and resourcing considerations, and empower a wide range of museum professionals to develop strategically, ethically and operationally robust strategies.
We hope you find it helpful!