Audience Insights

Connect with visitors by discovering their preferences & journeys

Simplify your data & analysis

Bridging the gap between human and artificial intelligence, we help museums harness the power of data, optimise and automate operations and fuel growth. With a responsive design and a wide range of customisation options, Smartify analytics unlock audience data tailored to your business needs.

Belvedere top 3 2x

Develop new audiences and manage relationships

As well as anonymous data, 1 in 4 Smartify users opt-in to share GDPR-compliant contactable data, allowing you to build lasting relationships that convert to membership. We have also made it easy to create password protected premium content, so you can share exclusive online exhibitions, news and events with a select audience.

“We’re seeing that people spend more time in the galleries, because the statistics tell us how it’s used. We’re finding that people are approaching the art more thoughtfully.”

Deborah Sisum, Head of New Media, Smithsonian National Portrait Gallery

New Contacts

Create email lists of engaged audiences. Users can opt to share basic data including email address and demographics with museums they visit.

Total Security

Our team of data privacy experts can work with your organisation to set up a secure and compliant way to grow your audience database.

Custom Reports

Analyse how visitors use the physical space - when they arrive and leave, and the typical route. Discover which works have been added to favourites, your most popular tour stops and more.

Push Notifications

Boost visitor engagement by sending targeted push notifications. Connect with your community while they are most engaged and up-sell to the cafe, shop and paid exhibits.

Case Studies

Take a look at our analytics & data insights

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More Smartify services

Mobile Guide

All in one guide. Smartify combines tours, way-finding and much more into an award-winning elegant design.

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Content Management

Cloud-based software to reliably catalogue, manage and organise your collection, while integrating directly with the Smartify visitor app.

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Services

Our expert team includes data-scientists, developers, agile coaches, designers and arts and heritage professionals.

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Talk to us

Every collection is unique. Get in touch and we'll arrange a call or meeting with you and get to know your requirements.

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